SIM Fit-Out – Case Study
A bold new identity for a fast-growing fit-out company
The Challenge
SIM Fit-Out, previously known as SIM Shopfitting, had outgrown its name and visual identity. As the company expanded its services beyond retail and attracted a broader client base, it needed more than just a new look. What it truly required was a website and brand refresh – a strategic update that could reflect its growth, strengthen its market position, and support its future ambitions.
Our Approach
- Renaming the Brand: First, we led the transition from SIM Shopfitting to SIM Fit-Out. This move marked the company’s evolution and helped retain brand recognition, while also making space to grow into new sectors.
- Visual Identity: Next, we refreshed the visual system. We replaced the outdated red-and-black palette with a clean, calming blue. This colour choice signalled trust, stability, and professionalism. In addition, the new logo design introduced a modern, flexible identity that could adapt across channels.
- Website Redesign: We then developed a user-friendly website that showcased SIM’s best work through a highly visual case study section. Moreover, each page was optimised for conversions with clear calls-to-action and intuitive navigation.
- Launch Campaign: To build momentum, we launched a three-month digital campaign. This included coordinated activity across LinkedIn, SEO, email, and digital PR. As a result, we generated visibility, reinforced the rebrand, and attracted new leads.
The Results
The rebrand and digital push have supported ongoing business expansion and left SIM Fit-Out with a brand platform built to last.
- 15.3% increase in website traffic
- 455.1% increase in LinkedIn page views
- 488.9% increase in new follower rate
- 2,120% increase in post reactions
Working with Fyber has been an absolute pleasure. They have supported us throughout the project, going above and beyond to deliver a website that meets all of our requirements.
– SIM Fit-Out
Explore the live site to see the results in action.
This website and brand refresh demonstrates how a strategically led digital transformation can elevate market perception and drive meaningful business results. By evolving SIM Shopfitting into SIM Fit-Out, we helped reposition the brand for broader sector appeal while preserving its legacy. With a bold new identity, a conversion-focused website, and a high-impact launch campaign, SIM Fit-Out returned to the market with clarity, confidence, and credibility – backed by a digital foundation built for long-term growth.
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