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Prime Surfactants

A new look for an ambitious UK-based chemical company with expert branding and web development.

The Brief

We have worked alongside Prime Surfactants for many years, having developed their initial website. They needed a brand refresh to align with current trends and strengthen their industry position and wanted the rebrand to translate to their website. Prime Surfactants’ primary goal with their digital communications was to establish trust with prospects and communicate their reliability as a brand.


  • Brand Strategy
  • Brand Identity Development
  • Web Strategy
  • Web Design
  • Web Development
  • Content Creation
  • Email Marketing
  • Digital Marketing Campaign
Clean and Simple Branding on Mobile Version of Prime Surfactants website, displayed on 4 phone screens

The Approach

Our ambition was to establish Prime Surfactants as the most reputable chemical supplier in the UK, with a cutting-edge website and modernised branding.

When it comes to chemical production, high standards are of the utmost importance. Therefore, it was vital that the new branding visually communicated the quality and reliability of Prime Surfactants’ chemicals. To achieve this, we tailored a colour palette of white and muted blue shades commonly associated with trust and cleanliness, alongside small touches of marigold to add a pop of colour to the branding. Our designers created a logomark inspired by linked droplets, symbolising the synergy between scientists and chemical components during Prime Surfactants’ product development process.

Using innovative web design tools and technologies, we translated the newly formulated brand identity into a cohesive online presence. The website’s primary objective was to communicate with potential buyers and drive new leads for the business. We added a clear CTA to each page, i.e. ‘Request a sample’ to encourage new contact requests and created new industry-specific pages to provide prospective buyers with relevant, informative web content.

We also created a complete series of printed collateral, including brochures, stationery, and merchandise, alongside newly branded digital presentation templates to support the internal sales team’s offline sales strategy.

Screenshots of clean & simple Prime Surfactant webpages

The Outcome

Our branding and website redesign was the first stage of Prime Surfactants’ ambitious plan for growth within the UK chemical market. Prime can now pursue expansion, knowing they have a fantastic foundation to build a reputable, trusted brand.

Prime Surfactants has achieved huge success since the new brand and website launch. They experienced such a considerable boost in demand that they were able to open a new distribution centre to increase their capacity. Prime also successfully expanded into new overseas markets.

Clean & simple homepage on Prime Surfactants website

From brochures to a full web design, Fyber has delivered on a range of projects. We're always happy with the work and the communication from the team is fantastic. We were delighted with our latest branding and website revamp, thank you so much to the team at Fyber.

- Prime Surfactants